Google Ads Management

Strategy & Market Research

• Competitor and keyword gap analysis

• Ideal customer targeting & audience segmentation

• Geo-targeting strategy (local, national, or multi-region)

Campaign Build & Setup

• Up to 5 campaigns (Search, Display, Remarketing, Call-only, Branded)

• Full ad group segmentation by service/product type

• High-converting ad copy for every intent level

• Dynamic keyword insertion where appropriate

• All ad extensions: sitelinks, callouts, location, structured snippets, etc.

Conversion Tracking Setup

• Google Tag Manager and GA4 integration

• Tracking for calls, form submissions, button clicks, bookings, purchases

• Custom event tracking + conversion goals setup

Optimization Infrastructure

• Negative keyword list creation

• Bid strategy selection (manual or smart bidding)

• Device, location, and schedule targeting

• Custom audience creation (in-market, affinity, remarketing)

Remarketing Campaigns

• Setup of Google Display or YouTube retargeting

• Custom visuals or banners (static or video assets provided by you or guided by us)

Reporting & Dashboard

• Live performance dashboard (Data Studio)

• Setup of conversion value tracking

• UTM tagging and campaign naming conventions